Define Your Content Creation Strategy
Before you even think about creating actual content (videos, articles, tweets, posts, pins, emails, texts), you should have a solid vision for why you are creating content.
The question now is this…
How do you leverage powerful new marketing platforms like online video, social media, mobile devices and automated follow up to generate a dependable flow of well-qualified leads and customers at a reasonable cost?
And how else can you grow a program like this incrementally to control costs and get it to pay for itself as much as possible?
– The components—channels and tactics we should use with your markets and how they will integrate with each other,
– The content we need to develop (videos, articles, messages, offers, etc.),
– The order in which we will introduce each channel,
– Estimated costs and target results
Applying an “integrated channel” strategy, our company’s unique approach to online marketing goes way beyond Google. The objective is to establish a presence in every relevant channel, engage with prospects and customers on their turf and follow up with them continuously to create deep awareness, interest, social authority and trust.
The end result will be a powerful and comprehensive marketing program that will generate a significant return on investment.