Is Youtube Important For Your business?

by | Oct 28, 2012 | Small Business, Social Media

WHY YOUTUBE MATTERS?

YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users and businesses can upload, view and share videos. Youtube display a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging, short original videos, and educational videos.

Most of the content on YouTube has been uploaded by individuals, although media corporations including CBS, the BBC, VEVO, Hulu, and other organizations offer some of their material via the site, as part of the YouTube partnership program. Unregistered users can watch videos, while registered users can upload an unlimited number of videos.  In November 2006, YouTube, LLC was bought by Google for US$1.65 billion, and now operates as a subsidiary of Google.

WHY YOUTUBE MATTERS?

  • Over 4 BILLION video views per day (double the prime-time audience of all 3 major US broadcast networks combined)
  • 60 hours of videos are uploaded every minute
  • 70% of Registered YouTube Users are Outside United States
  • M o b i le U s e r s = 1 0 0 M I L LION + views/month Every Minute 24 Hours of Video is Uploaded
  • YouTube is in 39 countries and 54 different languages
  • YouTube is Fastest Growing Search Engine (currently ranked 2nd; soon number 1?)
  • Video is Part of Googleʼs Search Engine Results Pages (SERPs)

What I will do for you:

YouTube is the perfect intersection of online video marketing, social media and search engine visibility. I will establish a YouTube Channel for you as your foundation for more video marketing in the future. I will also populate your channel with one, three or six short videos, designed to increase visibility, drive traffic and start establishing you as a credible authority on your subject matter area.

A. Produce Professional Quality Info-Videos

Web video is one of the most powerful online marketing tools. And I have video content and production strategies that allow me to develop, produce and distribute Web video most effectively and affordably.

For your initial YouTube Channel presence, I will script, edit and create one, three or six videos (each one is 30 seconds to two minutes long) with appropriate transitions, call outs, and background music. These info-videos include a specific offer that directs viewers to visit your Website and/or call your phone number.

B. BONUS – Add a video to your Website

If you choose any one of the initial video packages, I will design one of the videos for your Website main page to explain your Special Report / Coupon Offer and drive viewers to provide their contact information in exchange for the offer.

C. BONUS – Add videos to your Directories Profiles

By adding these videos to your Website and Directories Profiles, we add social authority, visibility and search engine relevance and start to integrate the components of your program.

Back: Is FACEBOOK Important for Your Business?

Next: Is TWITTER Important for Your Business?