Yelp combines local reviews and social networking functionality to create a local online community. Business owners can also communicate with contributors who post reviews on their page via messages or public comments. Yelp also has a “First to Review” reward system to create a competition among contributing members, further motivating the creation of reviews and adding to the site’s business coverage. Yelp allows real people to contribute their own reviews. Essentially, this form of intelligence allows people to actively participate and share their knowledge with other users.
Yelp connects people with great local businesses.
- Yelp had a monthly average of 84 million unique visitors in Q3 2012*
- By the end of Q3 2012, Yelpers had written more than 33 million rich, local reviews, making Yelp the leading local guide for real word-of-mouth on everything from boutiques and mechanics to restaurants and dentists.
- Yelp’s mobile application was used on 8.2 million unique mobile devices on a monthly average basis during Q3 2012
What I will do for you: Build and manage a Yelp business profile, promote your business by providing compelling discounts and eye-catching announcements, Manage Reviews, Improve your positioning in Yelp’s searches through the both paid advertising and free interaction features.