Foursquare is a web and mobile application that allows registered users to post their location at a venue (“check-in”) and connect with friends. Check-in requires active user selection and points are awarded at check-in. As of April 2012, there have been more than 2 billion check-ins with Foursquare.
Users are encouraged to be hyper-local and hyper-specific with their check-ins– one can check into a certain floor/area of a building, or indicate a specific activity while at a venue.
Users can choose to have their check-ins posted on their accounts on Twitter, Facebook, or both.
All this checking in is also great for businesses.
People get excited to visit your location so they can check-in, meet with friends, and redeem any available specials.
And because people often share their check-ins with their social networks, your customers will be spreading the word about your business for you.
- Foursquare has surpasses 20 million users worldwide, corresponding to 2 billion check-ins
- The popular location-based social networking app is available for all major smartphone platforms, including iOS, Android, BlackBerry, Symbian and Windows Phone
- Aside from check-ins, it offers notifications, recommendations on local businesses, discounts, coupons, and tips from local experts and celebrities
- 60% of Foursquare users are male (Imbue Marketing)
- Foursquare sees 2,000 check-ins per minute
- 31% of mobile social media users use Foursquare
- 41% of Foursquare users are between the ages of 25 and 34
What I will do for you: I will create your Foursquare business account and claim your venue, manage and edit your venue, help you create specials, and track venue stats. Ongoing management of your Foursquare business page is also available.