Strategic Planning

by | Sep 15, 2012

Strategic Planning Before I start building your social media and online marketing program for you, I need to create an initial plan for: The components—channels and tactics I should use with your markets and how they will integrate with each other, The content I need...

Website Creation

by | Sep 15, 2012

Is your business easy to find online? Are you active in all the places where your target customers hang out online? In other words, can they connect with you on their terms? Only 26% of small businesses have invested any time or effort in marketing online. That means...

Video Marketing

by | May 7, 2012

I’ve been shooting and editing videos since I got hold of a camera back in 1992. In 1998 I started Photo- to- Video where l would get people’s photos and videos memorabilia and transform them into a keepsake that would change their lives. I remember that...

Mobile Marketing Programs

by | May 7, 2012

Have you heard that 91% of Americans have a mobile phone? 20% of them—that’s 45 million people—have phones with Internet capability…and this number is growing by about 20% every three months, which means if you don’t start reaching out to your target cus- tomers...

Interactive Promotions

by | May 7, 2012

Create a Special Report / Coupon Offer to capture leads An effective way to build leads with whom you can follow up by email, mobile text message—even voicemail or postcards—is to offer something of value for free in exchange for their follow up contact information....

Email Marketing

by | May 7, 2012

Automated Follow Up systems and campaigns – With the opportunity to continue offering new items or potential savings to the same customer, I suggest creating an email campaign with X pre-written messages that can be scheduled and sent over time using an...